About the Company | Bio of Tawnya Lancaster
TAWNYA LANCASTER
Managing Director
The story is only as good as the people who tell it. I've been doing PR and marketing in Silicon Valley for more than seven years and have been in the business of publishing and advertising for 12. I see everyday how inundated people are with information—online, on their televisions and radios, over lunch, at seminars, in the papers and magazines, or just sitting at the bar. It's my job to sift through all this information and create a story out of it that sells. Everyone has something to say. The stories that get told are the ones that are packaged so they appeal to writers and editors (and now bloggers)–because that story will appeal to their readers.
As I said, I have around 12 years experience as a writer, graphic designer and marketing/PR strategist. Because of this, I know what is a good story and what is not. That's very important in this business–believe it or not :-).
In 2003, I started The Lancaster Group (TLG) with the intention of working with a small number of clients and giving them high–touch, one-on-one service for smart campaigns that produce actual, measurable results.
Since our founding, TLG has worked with a diverse group of clients in the financial services, real estate, retail, entertainment and non-profit sectors, including: Technology Credit Union, Alliance Credit Union, Intero Real Estate Services, Santana Row (Cou Paris/Fiona, Mulholland and Eli Thomas), Mr. David (national recording artist and family musician), Scott Development Companies, Tranquility Dental and ONVO Whole Body Health, to name a few.
The majority remain with us for three or more years. That's because we get them press. We give good service. And, we do it at a reasonable price.
I have ghost written numerous articles for executives in Silicon Valley and have published under my own name in several regional and national publications. In 2003, I was invited to participate in the Stanford Professional Publishing Course, an exclusive program for mid-career professionals in book and magazine publishing hosted by Stanford University.
If you'd like to know more about me or The Lancaster Group and how we work, please feel free to email or call: tlancaster@lancaster-group or 408/205.1618.
